In short: The Company

Founded in Hong Kong in 2016, the Bruno Ferrari Group quickly expanded its footprint with new ventures in Shanghai (2018) and Shenzhen (2019). Over the years, the group has established itself as a trusted partner for 5-star luxury hotel brands and Michelin-starred restaurants across China, Hong Kong and SIngapore with successful:

18 new restaurants concept opened as consultant

3 owned restaurants in Shanghai

1 in Michelin Guide Shanghai 2021

Over 40 food promotion / Michelin events

Through exclusive culinary consulting, high-profile food promotions, and cross-cultural gastronomic experiences, Bruno Ferrari Group delivers authentic Italian excellence at the highest international standards.

The Chef

Bruno Ferrari — 1981, Italian Chef, Culinary Consultant, Creative Force.

Born in Abruzzo and raised on the rich traditions of central Italian cuisine, I’ve spent over two decades transforming regional passion into refined fine dining experiences across the globe.

I began my culinary journey in Italy, where I opened my first restaurant Parco della Majella in 2004 — a tribute to Abruzzo’s soul. The restaurant quickly earned recognition in the Michelin Guide 2008, and later expanded to Shanghai in 2019, again celebrated in the Michelin Guide 2021.

Over the years, I’ve led award-winning kitchens, launched successful restaurant concepts, and collaborated with top-tier luxury brands. I’ve had the honor of serving as Brand Ambassador for Gaggenau, Lavazza, and multiple Italian wine producers — curating immersive gastronomic experiences that blend food, culture, and storytelling.

Currently based in Bangkok, where I continue to redefine what Italian cuisine means in Asia — one plate at a time.

Holding a WSET Level 2 Award in Wines with Merit, I bring a sommelier’s perspective to food and wine pairing, enhancing the dining experience through curated selections that elevate every dish.

I also work as a consultant, helping hotels and restaurants across Asia develop menus, train staff, and launch unforgettable culinary concepts that balance authenticity, innovation, and business success.

🏆 Key Highlights:

🌟 Michelin & Fine Dining Recognition

• 3 Fork Gambero Rosso 2025 Thailand (only 2 restaurants/chef awarded)

• Featured in Michelin Guide across 3 countries: Italy (2008), Switzerland (2010), China (2021–2022)

• 17/20 Gault& Millau, Zurich 2010

• 2 Forks Gambero Rosso 2009 and top ratings in Guida L’Espresso and Veronelli

🏆 Culinary Entrepreneur

• Founder of Parco della Majella, awarded fine dining concept born in Abruzzo and successfully expanded to Shanghai

• Opened his first restaurant at age 23, gaining Michelin recognition within 2 years

🍷 Sommelier & Wine Educator

• WSET Level 2 with Merit | A.I.S. Level 3 Certified

• Curated and managed wine cellars with 1,200+ labels

• Built WineWhisperer.BKK, a content brand with 55,000+ monthly engagements focused on boutique wines, terroir, and rare grapes

👨‍🍳 Executive Culinary Leader

• Expertise in Italian food fine dining promotions across Asia and SEA, with background of Michelin star chef.

• Overseeing multi-outlet operations including Western kitchens, buffet, pool bar, and lounge

• Expert in kitchen and floor management for total F&B performance.

🌍 Global Expertise

• 25+ years of international experience across Italy, France, Spain, Switzerland, Dubai, India, China, Thailand

• Guest chef at JW Marriott, Shangri-La, Grand Hyatt hotels in multiple Asian cities.

💼 F&B Consultant & Brand Partner

• Concept creation & pre-opening for 12+ restaurants across Asia.

• Brand Ambassador for Lavazza and several food brands and wines.

• Consulting roles for Pizza Hut China, Trussardi Wuhan, and more

🛠️ Complete F&B Visionary

• Mastery in: menu development, team training, SOP design, cost control, marketing (online & offline)

• Passionate about mixology, wine pairing, storytelling, and customer experience

📸 Creative Force

• Professional Food & Wine Photographer

• Specializing in high-end food styling and visual storytelling for restaurants, hotels, and wineries

• Founder of Bruno Ferrari Photography and WineWhisperer.BKK with visually driven consulting